D5 is Market Gravity’s open innovation effort. Together with our partners at Deloitte, we explore interesting questions, emerging industries or new markets and uncover key insights that allow us to design solutions that will help business thrive in these contexts.

And we do it in just 5 weeks.



We talk directly to a sizeable number of customers and experts, diving deep into their lives and how the explored topic affects them. Our learnings converge in key insights that define the way forward.



Using our insights as fuel, we ideate concepts that are appealing and market-relevant. We then visualize and prototype them in varying formats.



We go back to the customers to show them our concepts and let them do the talking. We identify which concepts resonate the most, then refine and iterate them.